Mercedes-Benz India flagged off its StarDrive signature experiential marketing program at Nashik. The exciting driving extravaganza has now got into its fourth year. The program is specially conceptualized by Mercedes-Benz to highlight the safety features and high technology to prospects and customers.
Through the simulations that the program consists of, the different dynamics of Mercedes vehicles namely- safety, agility and performance- in both off-road and on-road conditions are brought to the fore. The participants could experience the tangible benefits of world-class safety technologies like Pro-Engineering Package, Airmatic Package, 4ETS, Downhill Speed Regulation (DSR) etc. during the driving program. Also on display will be Mercedes-Benz’s new B-Class, the scintillating sports car SLK-Class and the beautiful E-Class cabriolet.
Speaking at the inauguration of this initiative, Manas Dewan, General Manager, Corporate Communications, Mercedes-Benz India commented, “The StarDrive Experience which is in its fourth year is Mercedes-Benz India’s one of most successful and avant-garde marketing engagement. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive by Mercedes-Benz and fascinating brand experience to customers is a key element in that offensive. We started the year on a very positive note and through various benchmarking engagements like StarDrive Experience, we expect to keep the momentum going throughout the year.”
Mr. Dewan further added “Mercedes-Benz India’s aim is to enable its customers to personally experience the unmatched safety and technology aspects of our cars besides additionally offering them an opportunity to further hone their driving skills. Combining the vital fundamentals of driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of fun, reiterating the Mercedes-Benz philosophy of “Best or Nothing.”
Raymond Wong, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, said: “We have always felt privileged for holding on to a strong association with Mercedes Benz. Through Mercedes-Benz StarDrive Experience, we are aiming to deliver the participants a unique driving experience through various tough simulations to showcase the power, agility, unparalleled safety features and engineering technology of these cars. ExxonMobil provides Mercedes-Benz with Mobil 1 lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes. The world’s leading synthetic motor oil brand, Mobil 1, features anti-wear technology that provides performance beyond conventional motor oils and exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.”
Mr. Sidhartha Nair, Managing Director, Daimler Financial Services India, commented, “Mercedes-Benz StarDrive Experience is a memorable customer experience which showcases the technological prowess of Mercedes-Benz cars & proves its leadership in high-end automotive technologies. StarDrive provides the opportunity for customers to experience the DNA of Mercedes Benz cars – sporty, safety, innovative technology, comfort and performance. Mercedes-Benz Financial is pleased to be associated with this initiative.”
The fourth edition of the StarDrive Experience 2013 started with Nashik and will travel across the country including Ahmedabad, Gurgaon, Hyderabad, Calicut, Pune, Mumbai and some more cities.