Mercedes-Benz gets into used car business, christens it ‘Proven Exclusivity’

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Mercedes-Benz has entered the pre-owned business for its pre-owned cars. Named ‘Proven Exclusivity’, the used car business is a globally benchmarked pre-owned car program. Mercedes-Benz Pre-owned cars program operates in 35 countries presently. The service boasts of stringent and clearly defined criteria for vehicle evaluation, quality and warranty. In the first phase of its rollout will comprise of 4 locations, and the number will go up to 12 by December 2010.

Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India SAID, “Comprehensive evaluation and refurbishment criteria, scientific tools for audit and inspection as well as manufacturer backed warranty go into the making of a certified ‘Proven Exclusivity’ vehicle. The dream of owning a Mercedes-Benz thus becomes even more achievable. At the same time customers can also drive in their existing vehicles and drive out with their new Mercedes-Benz cars by utilizing the trade-in route under ‘Proven Exclusivity’”.

The pre-owned cars will be offered for sale through the authorized Mercedes-Benz dealerships where the customer will receive additional support in areas such as financing, documentation and delivery. Mercedes-Benz Pre-owned cars program has been in existence since 2009 and operates across 35 countries presently.

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