Mercedes-Benz India spread its reach with the inauguration of its new dealership in Tamil Nadu, Sundaram Motors. The new dealership is located at South Veli Street, Madurai and was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Sharath Vijayaraghavan, Executive Director, Sundaram Motors. The dealership is spread over 10,000 sq. ft. The showroom has a five car display, a Customer Lounge, a cafeteria and boutique display which are aimed at providing a superlative luxury car purchase experience for the discerning customers.
Speaking on the event, Kern said, “Mercedes-Benz India has successfully pursued its ‘Year of Excellence’ strategy in 2014 and the inauguration of this 14th outlet this year is a testament of this success. We have launched 10 products this year and also further extended our presence across India and the results are showcased through our growth. We look to end the year on a high and look to take the momentum to the next year.”
“Sundaram Motors has been associated with the brand for over a decade and are committed to the brand’s pledge of creating unparalleled luxury experience for our discerning customers. In our endeavor to reach closer to our customers both in metros as well in tier II and III cities, our dealer partners play a very important role, by investing in facilities like these. We are confident that Sundaram Motors will create more value for our ever increasing customer base in Madurai and adjoining markets.” Kern further added.
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