Mercedes-Benz brings ‘Pure Fascination’ to Kochi – Also unveils the new S- Class

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(L-R) Mr. Debashish Mitra, Director of Sales and Marketing, Mercedes-Benz India along with Mr. S Sivakumar, Managing Director, Rajasree Motors Pvt. Ltd. at the unveiling of “Pure Fascination” in Kochi 

Mercedes-Benz today set off a high-octane start to the year for the South Indian luxury car market by bringing the “Pure Fascination” to Kochi. This theme was highlighted during its participation at the Auto Expo 2010 reflected the company’s strategy in the near future for Indian market. On display, were the seven models launched by the company since Janaury, 2010. The new S- Class was also unveiled for the first time while the M-Class, E-Class & GL-Class models made its first public appearance in Kochi.

The Director of Sales and Marketing of Mercedes-Benz India Mr. Debashis Mitra in a statement said, “So far, we have registered a good start to the year 2010 and February sales have been encouraging. We started the year with the presentation of the SLS AMG at the Auto Expo 2010. In the past eight weeks we continued this product excitement with 10 new product introductions. We have reinforced the Mercedes lifestyle quotient with the 10th edition of the Mercedes-Trophy while our association with Manish Arora ensures exciting fashion evenings with his unique couture “Fascination Collection” inspired by Mercedes. With our network expansion and upgradation program, we are now present in 25 cities with more than 50 touch points, the largest for any luxury player in India. A few projects are remaining, e.g. a 12-car display showroom in Hyderabad, a 16-car display showroom in Chennai and a 26-car display brand center in South Delhi. These will be finished within the next few months and will set standards in their segment. We are looking forward to an exciting 2010 and markets like Kochi are the growth engines of the emerging Indian luxury landscape.”

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