Mercedes at Auto Expo 2014: GLA Concept, CLA45 AMG, AMG F1 car and M Guard to be showcased

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The 2014 Auto Expo is just around the corner. Premium luxury car maker Mercedes has revealed its plans for the grand show. Mercedes at Auto Expo 2014 will be displaying an array of exciting new products representing the fresh, aggressive attitude of Mercedes-Benz. After the successful launch of the New S-Class Mercedes-Benz India is geared up to take forward its ‘Year of Excellence’ by unveiling the dynamically styled Concept GLA and CLA45 AMG at the 12th edition of the Auto Expo. Mercedes-Benz India will also launch the M Guard, increasing its portfolio in the niche armored luxury car segment in India.

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In addition to the products and concepts on display, Mercedes-Benz will associate with Google to stream “On Demand” videos LIVE from Auto Expo pavilion. In a first of its kind initiative, fans would be able to place requests for a LIVE demo of any car or elements in the pavilion and on-ground promoters equipped with GoPro cameras will fulfill their requests. This is powered by twitter #mymerccam. This demonstration will also be streamed live on Mercedes-Benz India’s official YouTube Channel.

Further, Mercedes-Benz will showcase a virtual tour of the Mercedes-Benz India pavilion. This shall ensure that Mercedes fans across India can experience the Auto Expo pavilion and cars in comfort of their homes.

Here’s a quick look at the highlights at the Mercedes stand at 2014 Auto Expo

CLA45 AMG 
The performance version of the newest compact sedan from Mercedes. Click here to read more about the CLA 45 AMG

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Concept GLA
The ultra stylish compact SUV which is making waves in the global design circles. Click here to read more about the Concept GLA

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Mercedes first SUV Guard vehicle: The M Guard 
The armoured, ultra strong version of the M-Class – designed to provide protection from bullets, street crime and even minor explosives to the occupants

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Mercedes AMG Petronas F1 team car

Mercedes AMG Petronas F1 car

The 2014 Auto Expo will be special for Mercedes Benz in the sense that it would witness first ever senior leadership visit for Auto Expo 2014. Ola Källenius – Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales Worldwide, will be present at the Mercedes-Benz 2014 Expo stand.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented; “Auto Expo 2014 is a much awaited event in Indian Automotive Industry and we are all set to bedazzle our customers with excellence. The Mercedes-Benz pavilion will be a perfect embodiment of modern luxury, high performance, innovative design and exemplary safety which are synonymous with our brand promise ‘Best or Nothing’.”

The Mercedes-Benz Pavilion will be situated in Hall 15 of the Auto Expo. Here’s the exhibition plan

Auto Expo plan

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Mercedes M Guard
Mercedes AMG Petronas F1 car
Auto Expo plan
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