McLaren introduces three bespoke fashion collection inspired by 50 Years of Heritage

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McLaren, the iconic British sports car brand, has introduced three retro-styled fashion collections inspired by cars, drivers and the most exhilarating moments from its 50 years of race-winning history. McLaren 50, McLaren 50 by Hunziker and James Hunt Racing Collection comprise a range of clothing and accessories celebrating the best of this remarkable journey. Available for a limited time only, all items can be purchased directly from the McLaren Store –

The McLaren 50 collection includes a commemorative range of classically styled clothing and collectables available for men and women. The renowned automotive artist, Nicolas Hunziker, designed the McLaren 50 by Hunziker line comprising five retro-styled t-shirts and inspired by the most accomplished McLaren cars in Formula 1™ history. Concluding this vintage offering is the collection designed by James Hunt Racing in collaboration with the Hunt family and Hunziker to celebrate the achievements and style of this British racing legend.

A classic white poloshirt with vintage McLaren 50 logo, twin striped detail in McLaren Orange and deep blue on the chest is available for men only and has been inspired by a shirt worn by Bruce McLaren in 1966 at his 24 Hours of Le Mans victory. The poloshirt is complemented with a unisex, hooded sweatshirt in classic black, with vibrant, contrasting McLaren Orange lining and drawstring. This comfy essential for any race fan also features an embroidered ‘speedy kiwi’ logo on the chest, in honour of Bruce McLaren’s New Zealand roots, and McLaren 50 logo detail on the cuff.


Available for women is a stylish black t-Shirt with Bruce McLaren’s famous quote: “Life is measured in achievement not in years alone” in contrasting McLaren Orange and his signature in silver.  The sleek, slim-fit top features a flattering scoop neckline and gives female fans a great opportunity to own a fashionable souvenir marking 50 years of McLaren. Concluding the collection is a beautifully-detailed, unisex bracelet made with orange and black fabric and inspired by design cues evident throughout McLaren heritage cars.

The McLaren Orange t-shirt with a silk-screened retro print of the McLaren M7A and classic logo design of the time pays tribute to Bruce McLaren’s racing car, which  won the first ever Grand Prix for McLaren at Spa in 1968. Also, celebrating classic moments in the history of the brand is a steel grey t-shirt featuring arguably the most successful Formula 1™ car McLaren has ever built – the all-conquering MP4/4 – driven by Ayrton Senna and Alain Prost to win 15 out of 16 races during the 1988 season. Making a great present for avid McLaren fans the t-shirt features some striking details including a contrasting red neckband and a distinctive McLaren 50 logo on the sleeve.

This cool range of vintage clothing includes a unisex embroidered black cap featuring James Hunt’s signature, his recognisable blue, yellow and red stitching and bold helmet graphics with number 11 in tribute to his racing career and the iconic McLaren Ford M23. Female fans can celebrate their favourite racing hero with a smart, deep black polo shirt featuring a contrasting neckband, James Hunt logo and Union Jack print on the left sleeve. Available for men is a classic grey t-shirt featuring a vintage wash print of Hunt’s racing helmet and making a fantastic addition to the wardrobe of any racing enthusiast.

McLaren 50, McLaren 50 by Hunziker and James Hunt Racing Collection are available for limited time only and can be purchased directly from the McLaren eStore – – with prices ranging between £29.95 and £49.95.

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