Maruti Suzuki’s pre-owned car sales channel, True Value, has successfully completed two years of operations. In this time period of two years, this retail chain has managed to expand to over 250 digitally-integrated independent showrooms in 151 cities. In the last two years, True Value has sold over 8 lakh units with Alto, WagonR and Swift being the most popular models. It is interesting to note that the True Value buyers are mostly in the age group 25-45 years. In these two years, True Value has evolved to be the go-to brand for buyers looking for a pre-owned car with complete peace of mind.
Maruti Suzuki takes a number of steps to ensure a seamless experience for its customers. The company offers a unique and convenient online to offline purchase experience to customers across India, wherein one can see the car online and visit the showroom to feel and inspect the vehicles shortlisted online. Furthermore, every car inducted by True Value goes through a 376 point quality check, which covers each and every aspect of the engine, suspension, brakes, electrical fittings and equipment, transmission and steering control, to make sure they sell a good car. Finally, after digital evaluation and refurbishment, every car is digitally certified at True Value. If the car meets the necessary parameters, it is branded as a “True Value Certified” car. A “True Value Certified” car comes with up to 1 Year Warranty and 3 free services.
Thanking customers for their trust, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India said, “At True Value, our focus is to offer a reliable, professional and hassle-free pre-owned car buying experience to customers. Aligning with market trends, the new True Value outlets offer a seamless amalgamation of online to offline car buying experience. True Value boasts of independent pre-owned showrooms, based on digital technology for utmost customer convenience and satisfaction. From a customer car-buying cycle, True Value emerges as one of the first touch-points. Hence, we aim at offering transparency, quality and reliability through pre-owned Maruti Suzuki cars which are carefully selected, checked and refurbished before they reach the customers. We would like to thank all our customers for their constant support and belief in our brand offering.”