First the Maruti Suzuki Ritz proved its popularity by racing to the fastest ever 50,000 sales in its segment. Now the car has reached another landmark by clocking the fastest ever sales of 100,000 units in A-2 premium segment. The car has achieved the feat in record 17 months since its launch. The Ritz, which was launched in May 2009, has received great customer interest from the very first day of its launch. Now Maruti Suzuki has also started exporting the Ritz to Indonesia.
The Ritz has won many Indian and international awards for being a capable compact hatch. The car delivers impressive fuel efficiency of 17.7 kmpl in petrol and 21.1 kmpl in diesel variants.
Speaking on the occasion, Mr. Mayank Pareek, Managing Executive Officer (Marketing and Sales), said, “We are overwhelmed by the terrific response given by our customers to the Maruti Suzuki Ritz. The Ritz was targeted at our discerning customers who, while valuing the traditional Maruti Suzuki attributes of fuel efficiency, reliability and performance, also desired contemporary looks and attitude in the vehicle. The fastest 1 lakh sales mark is customers’ endorsement to all these attributes Ritz stands for.”
The Ritz is a car which was specifically designed for India. Maruti Suzuki engineers worked with the Suzuki design team in Japan to co-design the car and carry out India-specific changes such as superior transmission, improved suspension and better ground clearance. The Ritz was also India’s 1st BS IV complaint car to be launched in the passenger car segment.
“The Ritz reaffirms our commitment to offer world class products to the Indian market. Since a majority of our customers are young who would prefer nothing but the very best in technology and styling, we would continue to feed the market with world class products” added Mr. Pareek.