Maruti Suzuki India Limited’s (MSIL) premium mid-size sedan, Ciaz, has crossed one lakh cumulative sales mark in the domestic market, in June 2016, after being launched in October 2014. The average monthly sales for Ciaz have remained at more than 5000 units in the first five months of calendar year 2016. The Ciaz is also exported to Africa, South America, Central America, Middle East, ASEAN and SAARC countries. The cumulative exports till end of June 2016 were over 18,000 units.
Thanking customers on the occasion, Mr. R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki said, “Ciaz is tastefully designed borrowing cues from European styling that is clean, elegant and clutter-free. It carries a very distinct style. On the inside it comes with some great features and a class leading infotainment system. The vehicle’s ride quality and comfort is superior. Use of technological innovations like SHVS has made it even more attractive. Today, Ciaz is the largest selling sedan in the A3+ segment. It has enabled us to achieve a market share of 40% in the premium sedan segment. Success of Ciaz is very encouraging as it demonstrates customers’ confidence in Maruti Suzuki and reinforces our commitment to offer premium products in the upper segments.”