Maruti Suzuki Alto has scaled the unique feat of 35 lakh sales in cumulative wholesales. Brand Alto has been the best-selling car in India for 14 consecutive years abd Maruti Suzuki has consistently introduced new design as well technology upgrades in the hatchback for aspirational customers.
The Maruti Suzuki Alto features equipment such as power steering, front power windows, integrated stereo, internally adjustable ORVMs (outside rear view mirror), trendy headlamps and sporty bumper grille.
It features two engine options – 800 cc and K10 – along with a CNG fuel variant. In 2014, Maruti Suzuki introduced its two-pedal technology (Auto Gear Shift) transmission in the Alto K10. AGS makes driving comfortable in heavy city traffic conditions, without compromising on fuel efficiency. About 18 per cent of Alto K10 sales come from the AGS variants.
Brand Alto has clocked a growth rate of 6 per cent in 2017-18. At the same time, it has garnered a market share of 33 per cent in 2017-18 in its segment. Nearly 44 per cent of Alto sales contribution comes from young customers less than 35 years of age. This contribution has grown by 4 per cent in the past three years.