Leading Indian UV Maker Mahindra & Mahindra Ltd. has announced that its Xylo MPV has gathered one million fans on Facebook. This makes the Xylo the 2nd Mahindra vehicle, apart from Scorpio, to cross this 1 million fan base mark on Facebook.
Speaking on this milestone, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “With 1 million people endorsing the Xylo on Facebook, this is indeed a recognition that we are proud of. Today, the Xylo is one of the most admired brands in the Indian automobile industry, as is clear from the recognition provided by fans and critics alike as well as the 1 lakh plus vehicles on Indian roads. This fan following further validates our continued focus to innovate in order to drive customer engagement and buzz around our brands”.
The Xylo page on Facebook is a forum for Xylo owners and enthusiasts to communicate with each other and discuss and share their moments and experiences with the vehicle. It also provides the owners of Xylo with product updates, offerings and previews on the latest happenings on the brand.
Talking about the car’s channel on Youtube, Xylo Youtube channel has garnered over 1.69 million views. The Mahindra Xylo website has received over 5 lakh visitors in just the last 8 months.
Why would the enthusiasts talk about an ugly van? looks like a lot of taxi drivers are on facebook and their friends and family like this box.