Mahindra & Mahindra Ltd. (M&M), today announced the launch of the Verito Executive edition, a high end variant of the Verito entry level sedan in Indian market.
Mahindra says that the Verito Executive is targeted at corporate executives, professionals and businessmen. The Verito Executive edition has been priced at Rs 7.75 lacs (ex-showroom Delhi).
This special edition of the Verito has been launched in Pearl White colour and the car sports Italian leather seat upholstery on the inside. The interiors also get leather-wrapped steering wheel and matching door inserts.
The Verito Executive edition also comes equipped with a touch screen navigation unit and an entertainment system with integrated Bluetooth. On the outside, the car gets alloy wheels, body decals, blue vision headlamps and Executive edition badging.
Speaking on the launch of the Verito Executive edition, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said, “The Verito Executive edition will add a premium and aspiration quotient to the sedan. Together with the proposition of space and mileage which the Verito is already known for, this new edition will provide premium interior and exterior features to our customers. The features of the Verito Executive edition have been carefully chosen to meet the increasing customer demand and aspiration for a stylish sedan. This will clearly take the Verito to the next level in terms of style, premiumness, convenience and comfort. The Verito Executive edition thus further elevates the status of the Verito Man.”
Mr. Shah further added, “The New Look Verito already offers class-leading space and comfort, excellent mileage, a high performance engine, and a solid build quality which handles Indian roads effortlessly. With the launch of the Executive edition in the New Year, customers can now opt for an even more premium offering at a very sensible price”
The features of Verito Executive edition include –
• Pearl White exterior colour
• Italian leather upholstery
• Leather-wrapped Steering Wheel
• Touch Screen Navigation System
• Bluetooth Audio
• Body graphics (decals)