Mahindra Mojo Tribe’s First Desert Trail Kicked Off

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Mahindra Two Wheelers flagged off their first Mojo ‘Desert Trail’ from Jaipur on 17 December. The Mojo Tribe will scale about 2,500 km through the terrains of Western India before ending on 25 December. According to the company, the Mojo has always promoted the philosophy of ‘The Joy of Riding’ with its owners living the brand ethos of ‘Born For The Road’. Through the four trails including Mountain trail, Coastal trail, Jungle trail and Desert trail, the tribe aims at exploring all the terrains of India.

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After completing the coastal trail, the jungle trail and the mountain trail, the tribe will now undertake a trail across the deserts of Western India. The nine-day odyssey will see the tribe make their way through the sand dunes of Jaisalmer and journey across the white salt-pan expanse of Rann of Kutch, en-route basking in the beauty of the Rann Utsav festival. Tribesmen will also halt at Longewala, and visit the Tanot Mata Mandir.

Speaking on the occasion, Naveen Malhotra, Senior General Manager, Sales, Marketing and Product Planning, Mahindra Two Wheelers, said, “With Mojo, it has been our endeavor to provide a platform for bike enthusiasts to experience the bike and explore the unknown. After the success of the recently concluded Mountain Trail and the Coastal Trail, Mahindra Mojo and the Mojo Tribe are ready to embark upon a new journey, this time to the stunning deserts of Western India. All the Mojo trails have been quite successful, affirming Mahindra Mojo as India’s ultimate tourer.”

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The Desert Trail will be the last ride for the Tribe this year. But plans for next year are underway and 2018 trail calendar promises to put the capabilities of the Mojo to an even sterner test.

Route of the Desert Trail:

DAY NO

DATE

ROUTE

1

17 December Jaipur to Nagaur

2

18 December

Nagaur to Sam Sand Dunes

3 19 December

Sam Sand Dunes to Longhewala and back

4

20 December Sam Sand Dunes to Sanchore

5

21 December Sanchore to Bhuj

6

22 December Bhuj to Dhordo Tent City

7

23 December

Dhordo to Narayan Sarovar

8 24 December

Narayan Sarovar to Mandvi

9 25 December

Mandvi to Ahmedabad

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