Mahindra Launches its Most Technologically Advanced Arjun NOVO Tractor in Maharashtra

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Added in: Mahindra

Mahindra & Mahindra’s Farm Equipment Sector (FES) today announced the launch of the new Arjun Novo, the most technologically advanced and stylishly designed new generation tractor in Maharashtra. The Arjun Novo is based on a whole new platform which can also be used to build some higher and lower capacity models.

The new Arjun Novo, will be available in 2 variants of 57HP – 605DI-i & 52HP – 605DI-PS. This is a class leading product which boasts of many first of its kind features, making it the right choice for the knowledgeable farmer who has a good understanding of technology. The tractor will be priced at Rs. 7.35 lakhs (ex showroom Pune) for the 57HP variant.

(L-R) Mr. Vijay Sharma - Vice President - Sales - Zone1, Farm Division, Mahindra & Mahindra Ltd. and Mr. Ravindra Shahane, Vice President, Marketing, Farm Equipment Sector, Mahindra & Mahindra L

The first new tractor to be designed and developed in-house at Mahindra Research Valley, the company’s global research facility in Chennai, the new Arjun Novo is in line with Mahindra’s vision of becoming the pioneer in providing technology driven farming solutions to the farmers across the country. With new benchmarks in technology, comfort and ergonomics, new Arjun Novo is all set to change farming practices and improve efficiency and quality of output, leading to Farm Tech Prosperity.

Mr. Ravindra Shahane, Vice President, Marketing, Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “The new Arjun Novo is designed & developed keeping in mind the needs of high tech farming in all Indian states. It offers many unique features that are the farmers’ dream. The new Arjun Novo can effectively do over 40 key farming applications. It has the precision hydraulics system for potato farming, high lift capacity of 2200 Kg for using heavy implements like 3 board MB plough & advanced synchromesh 15F + 3R transmission that gives ideal speed for use of any implement – an excellent value proposition at a great price. This launch will help grow the higher Horse Power category and be a trend setter.”

(L-R) Mr. Ravindra Shahane, Vice President, Marketing, Farm Equipment Sector, Mahindra & Mahindra Ltd and Mr. Vijay Sharma - Vice President - Sales - Zone1, Farm Division, Mahindra & Mahindra Lt

Mr. Vijay Sharma – Vice President – Sales – Zone1, Farm Division, Mahindra & Mahindra Ltd. said, “Arjun Novo has been developed through extensive research and insighting conducted with over 100 farmers, across 10 states to understand the mechanization needs of farmers across India. It offers the highest level of mechanization with agriculture implements like MB Plough, Dozer Plough, Seed Drill, Harvester, Gyrovator, Loader and Sugarcane Haulage applications. Moreover, its advanced new engine, with effective cooling, IPTO with power of 57 HP and 8 inch air cleaner makes it an ideal tractor for Baggas and Pacchatkutti applications in Maharashtra.”

The tractor is also available with a cabin which features air conditioning. The AC comes at an extra cost and is not included in the ex-showroom price mentioned above.

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  • amit says:

    Wow datz what mahidra rise enrity is doing.so sone serious innovations goin on across all the m&m division.AC a boon fr indian farmers.a segment first in indian farming

  • Satish says:

    I dont understand farming words. But tractor with AC sounds pretty cool. That is definitely innovation for farmers burning skin under sun. Well done M&M.