The Mahindra Group today launched the ‘Rise Prize’ which offers USD 1 million to drive globally relevant, disruptive innovations while helping build a culture of innovation in India. It will start with two primary challenges, the Mobility Challenge, which invites solutions for driverless cars in India, while the second Solar Challenge aims to make solar energy products more accessible to the population at large.
According to Mr. Anand Mahindra, Chairman, Mahindra Group, “With the Rise Prize, the Mahindra Group wants to provoke big disruptive ideas that can dramatically change lives. We are offering a big incentive for fresh thinking among the new generation of innovators in our country. Our ambition is to propel India into the next orbit of Innovation and develop the nascent innovation ecosystem in India. Essentially we want to catalyze the rise of world-class, world-beating innovations and technology from India.”
According to Mr.S P Shukla, President- Group Strategy and Chief Brand Officer, Mahindra Group, “We are launching the Rise Prize on National Science Day to commemorate the country’s achievements in the field of science and technology. We are a nation of a billion possibilities, with the potential to create innovations which are truly disruptive. Rise Prize, from Mahindra Group aims to inspire and enable the individuals & teams out of India to innovate and push boundaries, which would make the world sit up and take notice.”
With the Mobility Challenge the Mahindra Group is encouraging innovation in the area of Driverless Cars for Indian Roads. The Solar Challenge looks for innovative ideas in the area of ‘Affordable DIY Rooftop Solar Kits’.