Mahindra & Mahindra Ltd. have announced an entry into the Construction Equipment business with the launch of the Mahindra EarthMaster Backhoe Loader. The company has invested Rs 300 crore in the Construction Equipment business. The Mahindra EarthMaster is the project’s first product, is built at the company’s Chakan plant and is available at a price of Rs. 20,98,400.
The Mahindra EarthMaster comes with a 2 year unlimited hours warranty with a dedicated sales and service network for the Construction Equipment customers. This will include over 200 outlets, over 200 service vans to reach customers at their sites, 12 Area Offices, one central parts warehouse & 10 regional parts warehouses to supply dealers and a call center supporting nine languages.
The Mahindra EarthMaster is powered by Mahindra’s DITEC Engine, a compact 3.3 litre engine with 83PS of power. The EarthMaster comes with features like deluxe seat with arm rests, personal storage areas, a tool box, FM Radio to keep the operators comfortable even for long working hours.
Speaking at the launch of the Construction Equipment business, Dr Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra, said, “I am pleased to announce Mahindra’s entry into a large, fast growing and profitable construction equipment industry with the launch of its first product in this category the EarthMaster Backhoe Loader. The Mahindra EarthMaster is an outcome of 36 months of development and is loaded with technology not hitherto seen in this product segment in India. With EarthMaster we are ushering in a new era of performance, comfort and ease of operation in backhoe loaders.”
“The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters. It is backed by Mahindra’s dealer network, which will have unparalleled reach across the country. India is the world’s largest backhoe loader market with over 25,000 units expected to be sold in this fiscal, and we hope to create a mark in this fast growing segment,” said Mr. Kairas Vakharia, Business Head, Construction Equipment, Mahindra & Mahindra Ltd.