Royal Enfield has announced the price of its limited edition range of motorcycles inspired by the Despatch riders of World War One and Two at an event held at the company’s Linking Road, Khar (West) showroom. Available in two color variants in India – Desert Storm Despatch and Squadron Blue Despatch, only 100 units of each colour will be manufactured for sale in the local market. The limited edition Despatch motorcycles are priced at Rs. 224,752 (on road, Mumbai). Customers can book their motorcycles starting 10 AM on July 15th at store.royalenfield.com.
Each Royal Enfield Despatch motorcycle has been handcrafted using a film transfer technique that uses a hands-on process to transfer the camouflage pattern on the motorcycle’s skin, making each motorcycle to be only one of its kind to ever to roll out of the production line. Each Royal Enfield Despatch motorcycle comes with genuine Italian leather seats accompanied by a classic leather buckle strap to hold the air filter box. Inspired by the stealthy, non-reflective paint on the engines of the original Despatch Rider motorcycles, the bike gets a matte black paint on the engine, exhaust and silencer.
The brand also showcased its latest apparel and accessories inspired by the Despatch Riders. With the gear business, Royal Enfield enhances access to its customers and also allows it to expand the retail footprint with stores in more cosmopolitan and non-auto retail spaces. Apart from the motorcycles, gear business has become a starting point for customers to experience the brand. In addition to Mumbai, Royal Enfield already has exclusive gear stores in Delhi, Bangalore, Chandigarh and Amritsar.
Royal Enfield’s Linking Road store, the biggest in Mumbai, also showcased its latest gear collection inspired by the kit that Despatch Riders of the World Wars used to carry. It pays homage to these riders with a range of gear that blends the heritage look and classic materials with modern cuts and fit. This latest range of gear will be available in India and in most of Royal Enfield’s 50 international markets starting this summer. Royal Enfield also has an exclusive gear store at Colaba, Mumbai where the limited edition motorcycle has been displayed along with the full gear range.
100 units each? It was 200 right?