Isuzu Motors India recently launched its DMax range of pickup trucks in India. The DMax range comprises of three models – two cabin options and two deck options. Isuzu DMax price in India starts @ INR 5.99 lakhs (ex showroom, Mumbai price for DMax Single cab). This variant will be available in flat deck, while the DMAX space cab will be available in both flat deck and arched deck variants. The DMAX space cab will be priced at Rs. 6,19,000 (ex-showroom Mumbai) for the flat deck variant and Rs.7,09,000 (ex-showroom Mumbai) for the arched deck variant respectively.
Commenting on the occasion, Mr. Takashi Kikuchi, Managing Director, Isuzu Motors India, “In India, the pickup truck segment is one of the largest and fastest growing segments in Commercial Vehicles (CV), accounting to 35% of the total CV market. We estimate India to be the world’s largest 1 Tn pickup truck market by 2023. We are extremely happy to enter Maharashtra. Maharashtra is the biggest pickup truck market in India and an integral part of our growth strategy. With this launch, we look forward to growing our market in West India and gradually across the country. In addition to Mumbai, we will also be opening dealerships in Pune & Nasik this year”
Mr. Shigeru Wakabayashi, Deputy Managing Director, Isuzu Motors India, added, “D-MAX is one of the world’s favorite pickup truck brands. Inheriting Isuzu’s diesel engine technology, the D-MAX provides excellent power, torque and operating economy, besides delivering high standards of Durability and Reliability. We are hopeful that D-Max pick-up will be able to establish a strong foothold as it has in other parts of the world and revolutionize the Indian pick-up segment.”
The D-Max is propelled by a 2499cc, 4-cylinder intercooled turbocharged diesel engine that comes mated to a five speed manual transmission. This engine pumps out 134 hp power @ 3600 rpm and 294 Nm torque @ 1800-3200 rpm range, which enables D-Max to carry a payload of 1.2 ton effortlessly.
The interiors of D-Max are capacious and stylishly-finished, providing driver and passengers with an SUV-like feel. The seats in the all-new Isuzu D-MAX are designed with long-distance comfort offering excellent support. The new D-MAX Space Cab’s offers features like power steering, Power windows, Centralized door lock, AC with heater etc. The Space Cab would be available in three color options including Alpine White, Sterling Metallic Silver and Nautilus Blue.
As a part of Isuzu’s expansion plans, the company has opened its first dealership in the country’s financial capital, Mumbai. Isuzu Motors India aims to open 60 outlets across India by end of 2015-16. At present, the company has presence across all four states in South India with exclusive dealerships in Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati & Cochin.