Launched in January 2012, KTM clocked sales of 8500 units in calendar year 2012 making it by far the largest selling premium motorcycle (priced above INR 1 lac) brand in the country.
With 70 operational dealerships across India, KTM in tie-up with Bajaj, has by far the largest dealer network among all premium motorcycle brands. With initiatives like Orange Days and Orange rides, the KTM brand has already garnered a huge fan following.
Commenting on KTM’s achievements on its 1st launch anniversary Mr. Amit Nandi, Vice President (Probiking) Bajaj Auto, and responsible for KTM in India said “When someone wants a normal street bike he has a lot of options in the market but when he wants to buy a thorough-bred racing machine he knows that KTM is the only one. The number of motorcycle racing enthusiasts in India is much larger than what most people think.”
With more bikes slated for launch and the current success trend, the future does look ORANGE for the Austrian bike manufacturer.