Korean automaker Kia announced the launch of Kia CPO, its recent venture into the certified pre-owned car business.
With dedicated Kia CPO outlets, the firm hopes to provide clients with a new-age experience that enables them to sell, purchase, or exchange pre-owned vehicles while also providing hassle-free RC & ownership transfers and customized financial choices.
The launch of Kia CPO has made Kia the fastest OEM to set up its very own certified pre-owned car business in just over three years since the beginning of sales operations in the country. Through the CPO outlets, customers can also exchange any used car with a new Kia model on an as-is-where-is basis, i.e., in their existing condition. Currently, Kia CPO has 15 stores in 14 cities, including Delhi NCR, Bangalore, Ahmedabad, Hyderabad, Chandigarh, Jaipur, Cochin, Bhubaneswar, Calicut, Amritsar, Nasik, Baroda, Kannur, and Malappuram but the automaker plans to expand its CPO business in the country with an aim of having more than 30 stores by the end of this year
Official Statement
Myung-sik Sohn, Chief Sales Officer, Kia India said, “With Kia CPO, we want to rewrite the rules of the game for the pre-owned car market. Currently, Indian customers have limited access to certified and verified information when it comes to the pre-owned car segment and we intend to change this notion with our entry into the business. Kia strives to revolutionize mobility by identifying need gaps in the industry and fulfilling them with our well-thought-out products and services. Our proactive approach of starting a CPO business at such an early stage of our existence in the country will ensure that all systems and processes are in place even before the first lot of our products comes under the average replacement age.”
He further added, “We’ve noticed that more than one-third of customers of new Kia cars are replacement buyers, and we aim to facilitate them through our certified pre-owned car business. Customers can exchange any used car with new Kia cars and we are also offering a combined packaged deal for exchange customers, with a secure and instant payment transfer option.”
About Kia CPO
The pre-owned cars sold through Kia CPO will get up to two years or 40,000 km of warranty coverage and a maximum of four free periodic maintenance services; an industry-best service. All the Kia cars, certified and sold through Kia CPO, will have less than 5 years of age, 1 lakh km mileage, and would undergo comprehensive 175-point quality checks before being made available to customers. These cars will have no structural damage, a verified & documented ownership and service history, and will be refurbished only with Kia genuine parts.
The company has also launched a digital evaluation mobile app with real-time data integration and scientific pricing recommendations. The Korean automaker currently retails in five cars spanning different body styles in its portfolio, including the Sonet and Seltos SUVs, its electric crossover EV6, and Carens and Carnival MPVs.