Mahindra & Mahindra Ltd. (M&M) today presented, Ashish Sharma, the winner of Jhalak Dikhla Jaa, its popular cheetah inspired SUV, the XUV500. The XUV500 was the associate sponsor for this season of Jhalak Dikhla Jaa, a show with leading performers and Bollywood artists on Colors television channel. This symbolizes the association of a popular brand with an equally popular dance reality show.
Speaking at the handover ceremony, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said “It is my pleasure to handover the grand prize of XUV500 to Ashish today. This was an apt association for brand XUV500 as it signified the coming together of two entities that exemplify style and performance. Ashish fully deserves this win, as he set the floor ablaze with his dancing in a distinctive and stylish manner just like the distinctively styled Mahindra XUV500. He is now all set to make a personalized statement with the vehicle.”
While receiving the keys to the vehicle, Ashish Sharma said, “I am very pleased to own the XUV500. With its stylish looks and power-packed performance, the XUV500 is indeed a great compliment to my personality and I am looking forward to owning and driving it.”