Polaris India Pvt. Ltd. today announced the opening of a new dealership of the Indian Motorcycle brand in Chandigarh, the capital of the northern states of Punjab and Haryana, making it the seventh dealership of the American brand in India. With the establishment of this new dealership in Chandigarh, Indian Motorcycle becomes the leading luxury bike brand with the widest and most intensive network of sales and after-sales services in India.
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Situated at Industrial Area – Phase 1 Chandigarh, having an area of 8000 sq. ft., the showroom will have the following range of Indian Motorcycle, such as Indian Chief Classic, Indian Chief Vintage, Indian Chieftain, Indian Chief Dark Horse, Indian Scout, Indian Roadmaster and the all-new 2016 Indian Scout Sixty. The new showroom was inaugurated by Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd. along with Mr. Ravi Babbar, Vice President, Asco Motors and proudly handed over the keys of the Indian Scout to Mr. K.D Sahni and Mr. Manish Jain.
Speaking on the occasion, Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd. said, “The emerging category of professionals in the upper middle and high-income groups is giving impetus to the premium bike industry in India. With over 100 years of American heritage, Indian Motorcycle is an engineering marvel synonymous with individuality and luxury. This new dealership in Chandigarh is part of the strategic expansion plans of Indian Motorcycle currently underway to bring the brand closer to its enthusiasts, wherever they are. Known for its cosmopolitan culture, Chandigarh provides tremendous opportunity for an exclusive brand like ours to grow. Indian Motorcycle is already a well-established brand here with a large number of customers present in the city. This new dealership is aimed at providing brand enthusiasts greater accessibility and an opportunity to explore the authentic Indian Motorcycle lifestyle at their convenience.”
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“We consider ourselves privileged to represent Indian Motorcycle in Chandigarh. The well-heeled and upwardly mobile professionals in and around Chandigarh have rich global exposure and they have evinced keen interest in premium bikes after returning to India. Through this dealership we want to provide the sophisticated client base in Chandigarh an unparalleled experience in sales and after sales service.” said Mr. Ravi Babbar, Vice President, Asco Motors.