Hyundai Motor is supporting future design talent at the 2014 Milan Design Week. The 2014 edition of the annual exhibition marks the fourth year Hyundai is involved in Italy’s highest-profile design event. This year, the famous Istituto Europeo di Design (IED) is exhibiting the PassoCorto concept car, designed by IED students and commissioned by Hyundai.
The PassoCorto, which was revealed last month at the Geneva Motor Show, will be showcased at the IED Milan Campus facility throughout Milan Design Week. Commissioned by Hyundai, the ultra-lightweight sports car concept was created by a team of 16 students at IED in Turin and is designed to appeal especially to Generation Y consumers. The dramatic, compact PassoCorto – Italian for ‘short wheelbase’ – is a mid-engined two-seater coupe with a compact length of 4100 mm and weight of just 840 kg.
Allan Rushforth, Senior Vice President and COO at Hyundai Motor Europe, commented: “Design is the number one reason customers choose Hyundai vehicles in Europe. So we are delighted to nurture the young European talent who will be designing the cars of the future. The PassoCorto concept is the result of an exciting cooperation, and we hope it will inspire the next generation of designers.”