Hyundai Motor India Limited has entered its 20th year in India, and what a fantastic journey has it been for the Korean car maker in the sub-continent. Exactly 20 years ago, HMIL, India’s second largest car manufacturer and largest exporter laid the foundation for its factory in India on 6th May, 1996 and began operations on September 1998 by commissioning its first integrated car manufacturing plant outside Korea in Sriperumbudur near Chennai. From the iconic ‘tallboy’ Santro to products like Accent, Verna, i10 and i20, the Korean brand has led the Indian market in a dominating and defining manner over all these years.
Hyundai was a sort of trendsetter in our market, with their ‘Santro’ being the first car in India to be based on the MPFI engine as against the prevailing carburetor based engines favoured by competition. During the Foundation Day celebrations, the Korean carmaker announced its vision of attaining ‘market leadership position in the Indian automobile market’. The company also aspired to be the ‘the most beloved and trusted auto brand in India’ and ‘a modern premium brand with products and services beyond customer expectations’ while also being ‘a great place to work’.
The top management of HMIL, vendors & dealer partners, received a baton-scroll from Mr. YK Koo, as a token of their pledge & strong commitment to achieve Hyundai Motor India’s vision and pledges mentioned above.
As part of the yearlong celebrations, HMIL has also launched a new logo to illustrate its 20 years of success and togetherness in India. As a gesture of appreciation and goodwill, HMIL will organize a grand carnival for its employees at the factory premise, over the weekend.
Mr. YK Koo, company’s MD and CEO spoke about Hyundai’s vision to reach more customers by launching 2 new products every year, expanding its footprint across the country to offer the customer, products and services beyond their expectation. More GDSI & digital showrooms, automated workshops, introduction of ‘Experience Hyundai’ programmes for brand & product, sponsorships etc. are in the offing.
Speaking on the occasion, Mr. YK Koo, MD and CEO, HMIL said “This is a very important milestone for us. 20 years ago we only had a dream of transforming the Indian auto industry by introducing contemporary products and today that dream has come true. We were also the first proponents of “Make in India” and showcasing India’s manufacturing prowess to the world. That vision is validated with HMIL and India remaining at the heart of HMC’s global operations and a key hub for exports. We have received tremendous support from the Indian customer and I am confident that this support and co-operation continues, going forward”