Honda Motorcycle & Scooter India reached a new milestone and is now number 1 selling two-Wheeler brand across eight States and one Union Territory across India. The announcement comes after the latest sales figures provided by Society of Indian Automobile Manufacturers (SIAM) for first quarter of FY’2015-16. Honda adds three new States (Gujarat, Punjab and Delhi) to its tally.
Increasing preference for Honda 2Wheelers made Honda Wings – the number 1 selling two-wheeler brand in eight states – Maharashtra, Karnataka, Gujarat, Kerala, Punjab, Delhi, Himachal Pradesh, Goa and one Union Territory – Chandigarh.
Overall, Honda 2Wheeler’s all India market share grew 2% points to 26% in first quarter of FY’2015-16. Within states, Honda’s market share zoomed to over 50% in 2 states + 1 Union Territory (Chandigarh, Himachal Pradesh and Goa), crossed 40% mark in 2 key states (Maharashtra, Gujarat) and was well above 30% mark in an additional 7 States (Delhi, Punjab, Uttarakhand, Karnataka, Kerala, Tamil Nadu and Telangana).
Honda 2Wheelers sales grew progressively in total of 28 States including many motorcycle dominated states like Uttar Pradesh (14%), Haryana (7%), Assam (13%), West Bengal (19%), Madhya Pradesh (3%), Punjab (8%), Rajasthan (12%), Bihar (7%), Jharkhand (14%), Chhattisgarh (16%) and Tamil Nadu (8%).
Honda has strengthened its undisputed leadership in automatic scooter segment and is leading the scooterization of Indian 2Wheeler industry across all 29 States and UTs. Infact, Honda’s market share in automatic scooter is as high as over 80% in Chandigarh, Himachal Pradesh and over 70% in 3 States (Andhra Pradesh, Haryana and Uttarakhand).
But can Honda continue its dominance with its yesteryear partner, Hero MotoCorp, and other two-wheeler brands coming out with their new products? Let’s wait and watch what this festive season has got for the manufacturers.