Honda Cars India Ltd. (HCIL), has announced that its popular family sedan Honda Amaze has cumulatively sold 5 lakh units since its first introduction in 2013. The car, presently in its second generation version, holds a strong position in India’s entry sedan segment. Amaze is presently the largest selling model for HCIL accounting for more than 40% of company sales. The Made in India Amaze is produced at Honda’s Tapukara plant in Rajasthan and is sold in both domestic and export markets in different countries. The model’s current sales contribution from Tier 1 markets is almost 40% while Tier 2 & 3 combined contribution is around 60%.
Speaking on the occasion Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd said, “It’s a proud moment for us to achieve 5 lakh sales milestone for Honda Amaze. We would like to thank our customers for the love and acceptance they have shown for the brand and to our partners for their continuous support. Honda Amaze is our strategic entry model in India and key pillar of our business. Its popularity and acceptance in both big and small cities is a testament that the premium sedan not only matches the customer needs, but also exceeds their expectations.” He further added, “It’s our endeavor to offer latest technology, class-defining products with outstanding comfort, safety and peace of mind. The success of Amaze is reflection of our commitment to the market and our customers.”
Honda Amaze: a quick recap
Honda Amaze comes with petrol and diesel option. The petrol engine is a 1.2-litre i-VTEC petrol engine that produces 90hp of power and 110Nm of torque. The petrol engine will come with the option of either a 5-speed manual or a CVT automatic gearbox. As for the diesel engine, it is a 1.5-litre unit that puts out 100hp and 200Nm paired with a 5-speed manual gearbox, and 80hp and 160Nm of torque when coupled with a CVT automatic gearbox.
The diesel-CVT combination of the Amaze is unique as none of the competitors has a similar offering. Amaze is a great choice as the first car offering the status of a much bigger sedan and great peace of mind with Honda’s famed durability, quality, reliability and low cost of maintenance. The Amaze is Honda’s strategic entry model, specifically developed for the Indian consumer, and exclusively Made in India. Consistent focus and strong cooperation with its valuable suppliers based in India have helped HCIL to achieve more than 95% localization for the Amaze.
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