Honda Cars India Ltd. has achieved 30,0000 sales for its recently launched Honda Amaze. According to Honda, the Amaze has been the fastest new car model from the company to have achieved that landmark. Honda Amaze was launched in April 2013 and since then HCIL has witnessed a surge in sales with each successive month and recorded an overall growth of 65% during April – July 2013 as compared to same period last year.
Honda Amaze was developed following extensive surveys in India on customer’s needs and requirements. The car scores quite high in its segment when it comes to design, packaging, cabin comfort, and fuel-efficiency. Aggressive localization of more than 90% in Honda Amaze has helped Honda price the Amaze competitively.
In order to meet the growing customer demand and reduce waiting period for Honda Amaze, HCIL recently announced that it will commence third shift of production at the Greater Noida plant from November 2013.
The company aims at strengthening its existing dealership to tap newer markets and also cater to a wider customer base in India. The company has a strong sales and distribution network of 154 facilities in 98 cities and is further strengthening its after sales network in Tier II and III cities to 162 outlets in 102 cities during 2013 – 14.
Elated at Honda Amaze achieving the fastest 30,000mark for HCIL till date, Mr. Jnaneswar Sen, Sr. Vice President – Marketing & Sales, Honda Cars India Ltd. said, “Honda Amaze was conceptualized, produced and marketed as a family car for the evolving India. We are ecstatic with the overwhelming response received for Amaze since the launch and are delighted having delivered 30,000 Honda Amaze to our customers. We are very happy that Honda Amaze has created a fresh excitement in the car market and is being appreciated as customer’s proud, easy-to-use and most comfortable sedan.”
Hond Amaze is available in both petrol and diesel variants. The diesel variant is equipped with a 1.5Li-DTEC diesel engine that provides a certified mileage of 25.8 km/litre and best in class max power output of 100PS@3600rpm.