The Honda Activa retains its top position in the Indian two-wheeler market as the company sells 191,883 units of the scooter to achieve year-on-year growth of 64% from July 2013 to July 2014. Continuing to register higher sales month after month, it’s for the third time in last 11 months that Activa achieved highest sales amongst all 2- wheeler models sold in the country.
Speaking on the achievement, Yadvinder S. Guleria- Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said, “We are excited that Activa has once again become the highest selling 2-wheeler of India. This is more significant since an automatic scooter displaced a motorcycle for numero uno position in Indian 2- wheeler industry. This clearly indicates that Activa is exponentially getting acceptance as the most preferred choice of 2-wheeler for commuting.”
Guleria added, “In the last few years scooters have evolved and become more technologically advanced, fuel efficient and stylish. The high growth of Scooters in India has primarily been led by Honda and we are confident of maintaining this leadership in future.”
Since its launch in FY2001-02, Honda Activa has registered exceptional growth. Its consistent performance along with Honda Eco Technology (HET) up-gradation for better mileage has won hearts of Indian customers. The latest launch Activa 125 has received an overwhelming response from the market. This versatile vehicle enabled mobility, empowered many families and continues to lay trust as female riders join the wagon.
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