Honda 2Wheelers spreads Road Safety awareness campaign in NCR

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Honda Motorcycle and Scooter India (HMSI) added a fun element this weekend for thousands of families in NCR with the inauguration of its ‘Road Safety with Chhota Bheem’ awareness drive at Kidzania, Delhi NCR.

Present at the inauguration of the unique awareness drive were chief guest Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, HMSI and India’s most loved animation superstars – ‘Chhota Bheem’ and his best friend ‘Chutki’, who spread the message of road safety to over 2,000 children and families in their signature fun style.

Also Read – Two-wheeler Sales November 2016 : Honda 2Wheeler suffers marginal fall in domestic sales, exports jump 81%

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Image from previous iteration of the event for representation

Through dance and music Chhota Bheem and his best buddy Chutki urged families to follow healthy road safety habits such as – importance of zebra crossing, meaning of different road signs, abiding traffic rules, importance of protective gear and wearing ISI certified helmets while riding a two-wheeler.

Honda ensured that there was something for everyone – road safety games like on-the-spot road safety drawing contest, quiz, a specially conceptualized stage play on road safety enacted by 12 children, word games, traffic cones tic-tac-toe, safety equipment tutorial and a workshop with police personnel for children.

Children took home memories of their favourite Chhota Bheem and Chutki, making the day all the more memorable for each one. Towards the end of the day, children and families also took the road safety pledge to become safe riders and pedestrians.

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