HMSI annoucnes Business Plan for 2014-15



Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) recently announced its ambitious and aggressive business plan for FY’ 2014-15 at its 13th Annual Business meet amidst thunderous applause from over 900 business partners, including dealers, distributors, transporters, stockiest and Honda associates from India. Starting June, 2014 Honda starts its New Era in India. It is in this background that for the first time HMSI business meet was held in Japan – the country of Honda’s origin. Personifying full support to developing India as key global 2wheeler sales hub for Honda, the annual meet was graced by 6 top board members of Honda Motor Company, Japan.

Reaffirming Honda’s commitment for India, Mr. Takanobu Ito – President, CEO & Representative Director, Honda Motor Company, Japan said, “I thank our business partners from India for their unwavering commitment to Honda & it gives me a sense of Pride & satisfaction on the fantastic relationship you have build with customers. You can expect enhanced level of support from Honda Motor Company, Japan at all levels. Together, we will unleash a new Era of Honda progression & customer satisfaction in India.”

After closing its most successful year since inception, Honda announced to its ecstatic partners how it will ‘Raise the Bar once again’ in FY’2014-15.

Amid high decibel cheers from business partners, Honda announced that it shall launch two new motorcycles in second Quarter of FY’2014-15. While the first motorcycle shall be latest addition to Dream series as Honda’s most affordable motorcycle in India, the second will be a stylish & sporty 160cc high displacement motorcycle for youngsters.

Elaborating on Honda’s targets for the fiscal, Mr. Keita Muramatsu, President CEO, Honda Motorcycle & Scooter India Pvt. Ltd. announced that, “Sustaining its superior growth, HMSI has set the challenging target of 45 lac unit sales in FY’2014-15. I am confident that propelled by 3 new launches including the Activa 125 and aggressive network expansion, Honda will meet expectations of its valued customers in India.”

Explaining how Honda will make inroads into hinterlands, Mr. Y. S Guleria, Vice President – Sales & Marketing, HMSI said, “Reaching closer to customer is a priority. Moving full throttle with scorching pace, Honda will add 1000 new touch-points to its network. This translates to adding a phenomenal 3 outlets each day and is significant as with this expansion, Honda will double its network in just 2 years from 1950 outlets in FY’2012-13 to 3800 outlets by end of FY’2014-15.”

More than just business, Honda’s 13th Annual Business Meet was a platform where business partners experienced firsthand the essence of Honda in its home country.

From witnessing Honda’s racing DNA (via special motorsports activity at the Twin Motegi race circuit) to its rich legacy (a visit to the famed Honda Collection Hall which houses 300 carefully restored display units) and challenging spirit (special performance by the World’s most advanced humanoid ASIMO); HMSI business partners were delighted to witness the world of Honda where Technology meets Emotions.

Honda’s 13th Annual Business Meet was replete with cultural synergy between India and Japan. Indian representatives wore the traditional Japanese ‘happi’ coat with customized crest of their respective region and were welcomed by rhythmic beats of wadaiko drums. Each region thoroughly enjoyed the ancient Japanese sake ceremony of “Kagami Biraki” which epitomized the beginning of new era and strengthening of relationship.

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