Hero MotoCorp Ltd (HMCL), the world’s largest two-wheeler manufacturer, today reported about ‘yet another’ month of five lakhs plus sales! Hero MotoCorp sales in February 2014 stand at 504,181 units. The company had sold 5,01,271 units in the corresponding month last year.
Mr. Anil Dua, Sr. Vice President (Marketing & Sales), HMCL, said “We have been consistently selling over five lakh units every month, and this is clearly indicative of the inherent market demand that exists for our products. There has been an excise duty cut in the month of February and we have passed on the benefit to our customers. We are hopeful that this price cut will give a fillip to the industry and further boost demand of our products. The recent Auto Expo – where we showcased over a dozen new products and concepts – also seems to have strengthened the market sentiment. We plan to create further excitement in the market with as many as four models – the newer versions of Pleasure, Xtreme, Karizma and ZMR – ready to roll out later this month,”
At the recent Auto Expo – the Motor Show in Delhi, Hero MotoCorp showcased over a dozen models including the concepts – the 150cc diesel two-wheeler RNT, electric motorcycle SimplEcity, ‘iON’ and the 620cc Hastur. It also unveiled a bouquet of new scooters -150cc ‘ZIR’ in two variants, 125cc ‘DARE’ and the 110cc scooter ‘DASH’