Hero MotoCorp Ltd (HMCL), the world’s largest selling two-wheeler manufacturer, recently reported that it has yet again clocked a monthly sales figure of five lakh units.
Hero MotoCorp registered a sales of 501,271 bikes in the month of February – its fifth consecutive month of five lakh-plus sales since October 2012. The company had sold 5,23,465 units in the corresponding month last year.
Mr. Anil Dua, Senior Vice-President (Marketing & Sales), Hero MotoCorp, said “Selling over five lakh units despite the overall sluggishness in the market is an encouraging sign of customer preference and sustained demand for our products in the market. However, overall sentiment in the industry still remains weak. The industry did stage some recovery during the festival period but does not seem to have sustained the momentum. High interest rates, persistent inflation and delayed monsoons have all played their part in building to a rather poor consumer sentiment this fiscal. We, at Hero MotoCorp, have been trying to perk up the market through ground-level activation, communication and new products. In two of the fastest growing segments of scooters and 125cc bikes, thanks to our new launches and new campaigns, we have been consistently growing faster than the industry and gaining market share.
“Going forward, we are working on further consolidating our market leadership in India. We are also soon going to announce the launch of Brand Hero in our new markets in Latin America and Africa,” he added.
Hero MotoCorp’s scooters – Pleasure and Maestro – have clocked close to 54,000 unit sales in the month of February. The company is now scaling up its scooter production to over 60,000 units a month.