Hero MotoCorp registers over 6 Lakh sales in October 2013

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Hero Impulse Off Road Bike

Hero MotoCorp Ltd (HMCL), the world’s largest two-wheeler manufacturer, today reported its highest-ever despatch and retail sales for any month.

 Breaking all previous records, Hero MotoCorp despatched a total of 625,420 units of two-wheelers in October 2013, thereby registering a robust 18.17% growth over the corresponding month in the previous year, when the company had sold 5,29,215 units. This is also the first time that any two-wheeler manufacturer has exceeded the landmark 6 lakh unit sales in a month. Hero MotoCorp’s previous highest sales for any month was recorded in May this year when it sold 557,890 units.

Announcing this here today, Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), HeroMotoCorp said, “Our October story has been about setting New Milestones. While we exceeded our best-ever despatch sales for any month by a huge margin, at the same time, our retail sales – which is a real barometer of customer response – has also set a new record. We have retailed over 6.5 lakh two-wheelers in the domestic market in the month of October, with a healthy double-digit growth month-on-month. This sales momentum has been helped by our star brands Splendor and Passion and also by the new products. Our recently-introduced five-year warranty and our brand campaigns have also created customer preference for the Hero two-wheelers. Our factories have been working to capacity to meet the added demand in this festive season. With Dhanteras and Diwali in November, we are prepared to maintain this retail momentum going forward. Thanks to an improved market sentiment and our 15 new offerings lined-up for a phase-wise launch in the coming months, we are planning to bring even more excitement to the marketplace. Our vast network of over 5500 touch points across the country, strong presence in the rural markets and above all, the trust of customers in us and our products have been the big differentiators for us.

In other news, HMCL recently showcased next-gen features and innovations to be introduced in its new product line-up, namely, i3S Technology (Idle Stop & Start System) for two-wheelers which will soon make its debut in the all-new Splendor iSmart; Integrated Braking System (IBS) that is being introduced in the all-new Pleasure and Electronic Immobiliser which will debut on the new 150cc Xtreme. Hero has filed for patents for these technological innovations.

Apart from these offerings, HMCL also showcased a series of refreshes and variants of existing platforms that include technologically improved Karizma & Karizma ZMR, the new 100-cc HF Dawn, HF Deluxe & HF Deluxe Eco; the New 100-cc Splendor Pro and 125-cc Super Splendor; new 100cc Passion Pro, Glamour & Glamour FI.

All these models are likely to fuel further growth for the company.

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