Hero Electric has announced an exclusive online launch of its latest Hero Electric NYX electric scooter on Paytm, India’s largest mobile payment and commerce platform. This is going to be the first time that an e-bike company has chosen an online platform to launch their product. The launch of NYX will be concurrent with World Environment Day on June 5, 2016. The product will be launched in 15 cities across the nation and will be followed by availability of e-bikes across all the local dealerships of Hero Electric.
Talking about the launch, Sohinder Gill, CEO Hero Electric said, “Hero is registering a significant rise in demand for its e-bikes. Amid growing awareness about sustainability, we have decided to launch the Hero Electric NYX on World Environment Day to underline the importance of eco-friendly modes of transport. We are eyeing a target of 1000 units within the first two weeks of launch.”
Renu Satti, Vice president Paytm said, “We have been receiving an extremely positive response from consumers, regarding different variants of Hero Electric e-bikes and are highly delighted to be the online partner for this exclusive launch of Hero Electric NYX. Paytm has accounted for 5% of the pan-India sales of Hero Electric in the last month. We’re expecting a similar demand for NYX on our platform.”
The Hero Electric NYX, to be offered in in colour variants of White and Grey, will have an on-road price starting at INR 29,990, and will be available with a free One-Year Roadside Assistance plan.