Harley-Davidson has completed six successful years in India since it commenced retail operations in 2010 and continues to lead in the market by holding 60 percent market share of the 601+cc motorcycle segment in the country. In line with its strategic objectives, the company remains focused on bringing new riders into the sport of motorcycling while broadening brand appeal through an expansion strategy, quality motorcycles and key initiatives like Legend on Tour, Passport to Freedom, Harley Rock Riders and Discover More campaign.
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In 2016, the company broadened its reach through new Harley-Davidson dealerships aimed at extending the brand access in Coimbatore, Lucknow, Calicut, Guwahati and Ludhiana. It also recently launched its maiden merchandise showroom that sells Harley-Davidson merchandise collections at the Chhatrapati Shivaji International Airport in Mumbai. The newest dealerships, second in New Delhi and first ever in Dehradun offer the latest line-up of 13 motorcycles by Harley-Davidson India. Shoppers may also choose from a range of Harley-Davidson parts and accessories to customize their bikes as well as Harley-Davidson merchandise, including the latest Black Label collection.
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Harley-Davidson India’s first-of-its-kind mobile dealership, Legend on Tour, increased accessibility for motorcycle enthusiasts across the country. Passport to Freedom, a program that encouraged confident riding, has been instrumental in introducing new riders to techniques that help them become stronger riders. Harley Rock Riders, Harley-Davidson’s annual motorcycle and music festival, also gathered momentum for the brand in its tour across New Delhi, Hyderabad, Kolkata, Lucknow, Jaipur and Nagpur.
With 26 Harley Owners’ Group (H.O.G.) chapters and more than 7,000 H.O.G. members, Harley-Davidson India has nurtured the H.O.G. community by delivering experiences over the last six years, from organizing regular experiential group rides to exotic destinations, to H.O.G Assist – an on-road assistance programme that provides support to members, irrespective of their location and distance from the nearest dealership.
