Ford launches new Fiesta variants, reduces entry-point price

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Added in: Ford

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Even with all its tech gadgetry, great handling and stylish looks, the new Fiesta wasn’t quite doing the requisite numbers for Ford India. The car, although packed with technology and features, was priced rather steeply, making the entry point price for the model rather high. The company has now devised a workaround to the problem by introducing new variants which are more reasonably priced.

Ford India calls all the new variants put together as its 2012 Fiesta lineup. The new range of Fiesta cars includes two variants each for the 1.5 Ti-VCT petrol Manual, 1.5 Ti-VCT petrol Auto and 1.5 TDCi diesel. In all, you can now choose from six Fiesta variants.

The new variant for the 1.5 Ti-VCT petrol manual is called the Fiesta Ambiente edition, and retails for Rs 7.23 lakh ex-Delhi. The more economical variant of the 1.5-liter Duratorq TDCi Fiesta will be called Style and will be priced at Rs 8.99 lakh. The 1.5 liter Ti-VCT petrol with Powershift automatic is now available in Style and Titanium+ variants priced at Rs 8.99 lakh and 9.70 lakh respectively.

The new Ambiente variant of the Fiesta features Electric Steering, Driver Side Airbag, Driver seat height adjustment, ABS, Power mirrors, Turn indicators on ORVM,  Tilt Steering, Guide me home headlamp, Front seat belt height adjuster and adjustable rear headrests.

In addition to all these features, the top-end Titanium+ will haveCruise Control, Rear Park Assist, Bluetooth, voice control, auto power-fold mirrors, reverse parking sensor and chrome front grille. The Powershift Automatic Titatnium+ variant will additionally have leather seats.

Ford India will offer a 2-year / 100,000km warranty on these vehicles. The company is also working really hard to increase its dealer base. The company has adopted the “Go Further,” brand promise to penetrate every city of India, and now has 230 sales and service outlets in over 123 cities.    

Speaking about the launch, Michael Boneham, president and managing director of Ford India said “To bring the global quality, addictive driving dynamics and intuitive technology to a wider base of customers, we have gone further by introducing the Ambiente and PowershiftAutomatic variants at compelling price points. This also underlines our commitment to go further to democratize technology and provide customers with products that they want with segment-leading features and lower cost of ownership.”