Ford has launched a Vehicle Personalisation Centre in India, enabling new EcoSport buyers to customise their favourite urban SUV. The centre will offer a host of vehicle personalisation options to give Ford customers the ‘power of choice’ that further enhances the value proposition of the Ford EcoSport.
Located in the vicinity of Ford India’s Chennai factory, the Vehicle Personalisation Centre is spread over 35,000 square feet. The center was inaugurated by John Cooper, vice president Customer Service Division at Ford Asia Pacific and Nigel Harris, president, Ford India. Ford Vehicle Personalisation Centre in Chennai, India is the first such Ford-operated unit in Asia Pacific region. The centre will be equipped with 19 modification bays operated by Ford’s trained technicians.
Speaking about the new centre, Cooper said, “Customers today view vehicles as an extension of their own personalities and are keen to customize their cars to stand out from the clutter. Our customers today are socially conscious who don’t compromise and want things done their way. They desire for enhanced levels of personalisation to make vehicles look distinctly theirs. Adding to the overall brand ownership experience, we will provide customers peace of mind through premium quality customization options that they can trust without compromising on safety, quality or vehicle warranties.”
To begin with, the Vehicle Personalisation Centre will offer three customization options on the Ford EcoSport.
The initial offerings include:
- Spare Wheel (Cover) Pack for all EcoSport variants
- Alloys Pack that offers premium quality alloys and rear-spoiler for EcoSport’s Ambiente and Trend trims
- Sports Pack that includes rear-spoiler, LED scuff plate, roof cross-bar for EcoSport’s Titanium and Titanium (O) trims
These option packs are being offered at affordable prices that will further strengthen the ‘great value proposition of the EcoSport’. At the time of booking the Ford EcoSport, customers can simply choose an option pack of their choice and place an order at the dealer. Ford plans to expand the personalisation centre’s offering offerings later this year.
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