Festivities at Ford India got to a great start with 200,000 proud Figo owners. Celebrations continues with the auspicious festival of Onam in Kerala, as Ford India today introduced its customers to a new level of service experience with the inauguration of Kairali Ford, a brand new sales, service and showroom (3S) dealership facility at Muvattupuzha.
Announcing the inauguration of the 3S dealership of Kairali Ford in Muvattupuzha, Michael Boneham, president and managing director, Ford India said, “Festivities for Ford India have just begun. Our Chennai made Figo has now 200,000 proud customers in India and across 36 international markets. We go further to celebrate the spirit of Onam by opening our sixth full-fledged dealership in Muvattupuzha, a state-of-the-art 3S facility to support the ever-expanding base of loyal Ford India customers in the region.”
The spaciously built 3S dealership spread over 50,000 square feet is centrally located and is built according to Ford’s global standard to improve the ownership experience and ensure a long-term association with the Ford brand. With a capacity to service up to 1000 cars a month and a hardworking and dedicated sales and service team, the new 3S facility will demonstrate Ford’s commitment to quality service.
As part of its festive celebrations during Chingam to reach out to customers in the region, Ford India has tied-up with HDFC Bank to offer an attractive installment scheme at Rs 99/ per day for its game changer Ford Figo. Additionally, there is a special promotion wherein customers in Kerala who buy a vehicle during the Chingam period can choose their own free assured gift while purchasing a Ford car, get free insurance coupled with loyalty and accessories*.
Inaugurating the new 3S dealership at Muvattupuzha, Thomas Cherukara, Director, Kairali Ford said, “The opening of new dealership is a testament to Ford’s growing base of loyal customers in Kerala and strengthening of our efforts to reach closer to them. Our new state-of-the-art dealership in Muvattupuzha is equipped to provide unmatched services and ambience to our customers. Additionally, a team of Ford-trained technicians will be at hand with the latest service tools and diagnostic equipment, state-of-the-art body repair shop and computerized facilities to attend to every need of Ford customers in the region.”
With 230 sales and service outlets across 123 cities in India and over 40 percent of the sales and service network in tier II and III cities, Ford’s pan-India expansion will enable customers to enjoy world-class products and services from Ford along with best-in-class cost of ownership experience.
“From sales and service expansion and localization to affordable spares and child parts strategy, Ford has truly redefined what consumers want and desire – offering peace of mind and convenience,” Boneham added. “As we broaden our portfolio, we are committed to growing closer to customers through our sales and service network to create delightful experiences and deliver on our Cost-of-Ownership promise. Ford India has introduced more than 13 Mobile Service Fans across the country and with the expansion of Ford’s Road Side Assistance beyond 39 cities and plans to cover 80% of Ford India’s consumer base nationwide.”
The aggressive sales and service network expansion has been in line to support Ford’s global plan of increasing worldwide sales by nearly 50 percent by mid-decade to 8 million vehicles a year. Of that figure, 60 to 70 percent is expected to come from the Asia Pacific and Africa region. With the eagerly awaited compact SUV EcoSport, second of the eight new global products to be launched here by mid-decade, Ford plans to take its amazing growth story in India forward.