Ford Motor Co.’s Global Business Services (GBS) division provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing, Sales and Service, Analytics and Purchasing. In line with its strategic growth priorities, Ford India today announced the appointment of Vinay Piparsania as Director Marketing, Sales and Service operations at Ford Global Business Services (GBS). Leading responsibility for the global MS&S operations in GBS, Vinay will be based in Chennai, India.
Anurag Mehrotra will take over from Vinay as Ford India’s executive director for Marketing, Sales and Service. In this role, Anurag will lead the responsibility for all aspects of MS&S operations of Ford India including revenue, sales volume, market share, marketing strategy & launches as well as dealer development, after sales service and overall customer satisfaction. Anurag previously served as vice president, Sales at Ford India and was responsible for looking after Ford’s growing sales network in India. Earlier, he also served as the vice president Marketing at Ford India and was instrumental in designing and implementing successful marketing campaigns for Ford’s product range in India.
Vinay Raina, previously General Manager, Product Marketing, will take charge as Vice President, Sales, Ford India replacing Anurag Mehrotra. In the role, Vinay Raina will lead sales operations of Ford India including sales planning & programming and fleet sales.
Commenting on the organizational realignment, Nigel Harris, president, Ford India said, “The leadership changes showcase how the in-house talent pool at Ford is being leveraged to plan for sustained growth. In line with future growth, it is also pleasing to see a perfect balance of experience and continuity being brought into effect with the forthcoming changes. Vinay Piparsania, given his vast experience across various verticals at Ford, is sure to redefine the scope for Global Business Services from India. The elevation of Anurag Mehrotra and Vinay Raina, on the other hand, highlights our focus on business continuity and the customer. Being significant contributors to Ford’s growth plan, I am sure the insight and experience of all will help us stay on course and grow further in India.”