Ford India Announces New ‘Dial-A-Ford’ Initiative As Dealerships Resume Operations


Car manufacturers are tweaking their sales approach as businesses are slowly resuming activities. Going beyond the basics of ensuring a safe and sanitized environment for customers, Ford India is prioritizing convenience as its dealerships resume operations, in accordance with local guidelines. Their Dial-A-Ford initiative brings a Ford dealership to a customer’s doorstep. The new approach incorporates enhanced engagement processes & policies related to both sales and service and will be centrally controlled via the helpline 1800-419-3000.

Dial-A-Ford will allow customers to connect with a Ford team and undertake booking, test drive or even doorstep delivery of the new vehicle. For existing customers, Dial-A-Ford will organize pick-up and drop service along with online consultations using technology. Regular updates about vehicle servicing as well as digital payment are also part of the new roadmap. Customers will be able to experience all this at the convenience of their home, preferred location. The new approach puts special emphasis on industry best practices related to the sanitization of Ford facilities as well as strict guidelines for people & vehicle at dealerships. All vehicles in the sales, as well as the service process, will be thoroughly disinfected at the time of delivery, pick-up or drop. Enhanced hygiene practices implemented at all Ford dealers will include:

Industry Best Hygiene Practices at Ford Dealerships

Also Read: Ford Puma ST Teased Ahead Of Its Reveal

What Measures Will These Facilities Take?

  • Anyone entering a Ford dealership, including all dealer employees and customers, to have their temperature checked with no-touch infrared thermometers
  • Dealership layout/floor plan, including customer waiting areas, re-organized to ensure appropriate social distancing
  • All Ford dealer personnel and customers to wear face masks and gloves at all times; A hazardous waste container on site for disposal of all masks, gloves and other potentially contaminated items
  • Social distancing rules to be enforced in all customer interactions
  • All Ford dealerships to be thoroughly disinfected three times each day
  • Hand sanitizer dispensers available across the dealerships, in high visibility and traffic areas

Ford India Social Distancing Norms

As business look to resume, Ford is offering a three-month extension in availing all scheduled service benefits, including free service, till June 30, 2020, without impacting either factory-warranty or extended warranty. Customers with vehicle warranties having expired or set to expire between March 15 and May 30, 2020, will be offered a free-of-cost extension until June 30, 2020. Those who missed purchasing extended warranty products in the lockdown can also do so until June 30. Also, customers who have booked a new Ford car until April 30 will get complete price protection at the time of delivery, whenever applicable.

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Karan always had a penchant for things bigger than his body. His first bicycle was taller than him and his first crush was his father’s Ambassador and an RX-100. From sneaking out with his dad's machines when he was not around, to venturing out for impromptu rides, Karan's journey has been full of adventures and passion.His first ever car was a Palio GTX, as his girlfriend's father owned a petrol bunk back in the day. After flirting with a Karizma, an RD 350, an Enfield Electra and having some naughty times with a CBR 600, Karan finally boarded the right train called Motoroids.


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