With the launch of the new Ford Happy Pocket Service, the car maker is looking all set to improve ownership experience by offering competitive and transparent pricing on scheduled service costs.
The service will be offered through the company’s vast dealership network, which reaches 274 outlets in 146 cities across India.
“Enhancing the ownership experience is an intensive and continuous process and a strategic imperative for Ford India. With the launch of Happy Pocket Service, Ford has done something that nobody has attempted before i.e. commitment to price transparency, value and quality,” said PK Umashankar, vice president, Customer Service Operations, Ford India. “Happy Pocket Service offers incredible value for money and peace of mind to our customers and will help us take service innovations to the next level.”a
The new Ford Happy Pocket Service will include a vehicle report card check including replacement of the oil filter, sump gasket, use of high grade semi synthetic engine oil and Ford genuine parts along with labour charges and car wash.
“Ford’s Cost of Ownership vision is three-pronged and focuses on enhancing the ownership experience via use of efficient technology and parts design, service innovations and network expansion. Our superior engineering of long-lasting schedule maintenance parts compared to competitors is what helped us deliver price transparency through Happy Pocket Service.” added Umashankar.
The launch of the new service follows many Ford customer-focussed initiatives like Pan-India Roadside Assistance, 90 minute-Quick Service Bays, Mobile Service Vans, Vehicle report card, Quick Lane centre in addition to the newest addition of Happy Pocket Service. One of the pioneering initiatives from Ford to reduce the cost of ownership includes the Child Parts which allows replacement of a single component than full assembly.
Ford India plans to grow its sales and service network to over 500 by mid-decade.