Ford India has launched a new variant in its ‘Endeavour’ SUV line-up. The new model comes with an automatic transmission mated to the 3.0-litre diesel powerplant and a front wheel drive system. With its 5-speed automatic transmission, the new variant aims at providing a combination of urban driving convenience and the hardcore poise of a rugged SUV. ‘‘Like other variants in the portfolio, the 4×2 variant is robust, good looking, great to drive and versatile,” said Michael Boneham, president and managing director, Ford India.
We still feel the Endeavour’s gigantic dimensions will hamper the urban experience to a large extent. For those who would like getting stuck in traffic jams with this big SUV, Ford is offering a 6-CD changer music system, a DVD player and dual air-cons. The Endeavour’s engine is good for 156PS and 380Nm, which is a decent output for the weekend getaways. The Ford Endeavour 4×2 AT is priced at Rs. 17.89-lakh, ex-showroom Bangaluru. The test drive vehicles are expected to reach all dealerships by the end of this week, in case you are interested in calling for one.
In Ford’s own words, there are six reasons why you’ll love the new Endeavour 4×2 AT. This is what they have to say:
- Rugged exteriors, classy interiors: For example, the interiors have a two tone finish complemented by a spacious passenger cabin.
- High on comfort and entertainment: When you’re in the Endeavour, you want to relax and enjoy your journey Here’s where the ergonomically designed leather upholstered seats come into play along with a 6-CD changer music system, DVD player and environmentally friendly dual air conditioner… need we say more?
- Good looks: The Ford Endeavour 4X2 AT has unique touches to enhance its aesthetic feel and driving appeal—illuminated scuff plates, a titanium-finished instrument panel, sports pedals and a stylish side body cladding. And there are five great colours to choose from: Diamond White, Moondust Silver, Sea Grey, Panther Black and Morello.
- Focus on safety: The new variant offers a range of safety features such as dual-stage front air bags that work in conjunction with three-point safety belts and pre-tensioners and load limiter features unique to Ford cars. (Of course, we also have ABS and EBD to give you extra security and peace of mind.)
- Last, but not the least, versatility: As Michael says, “It provides a superb and effortless driving experience whether negotiating congested city streets, cruising on the highway or exploring country hills and back roads.” No wonder, then, we’ve dubbed it the ‘smooth operator’.
And here’s a bonus: A sixth reason to love the car! Since 2007, Ford Endeavour has topped the J.D. Power Dependability Survey three times in a row, guaranteeing car lovers a ride they can depend on.
Official Press Release on next page>>>
Official Press Release:
FORD UNVEILS THE FORD ENDEAVOUR 4X2 AUTOMATIC – THE LATEST ADDITION ADDS TO THE POPULAR ENDEAVOUR SUV RANGE
BENGALURU, India, September 14, 2010 – Ford India today unveiled the Ford Endeavour 3.0- litre 4×2 Automatic (AT) – the newest addition to its Endeavour premium Sports Utility Vehicle (SUV) range.
At the launch, Michael Boneham, president and managing director, Ford India, said, “We are excited and delighted to introduce our latest Endeavour variant to India.
“Building on the strong Endeavour sales so far this year, and the overwhelming response to the automatic transmission launched last year, we are confident that the Ford Endeavour 4×2 AT will be a popular and well received addition to our product line-up.”
Endeavour’s rugged reputation enhanced by contemporary interior and exterior design elements o The bold front end design is accentuated with new sleek and stylish side body
cladding on the exterior o Premium and classy appeal bolstered by new interior touches including
titanium-finish instrument panel sports pedals and illuminated red scuff plates o Spacious two tone interiors provide generous leg-room comfort across three
rows of seating New and impressive transmission and powertrain features :
o A 5-speed automatic transmission provides a great driving experience for urban and rural conditions
o The 3.0 L TDCi common-rail turbo-diesel engines with Variable Geometry Turbocharger (VGT) engine delivers maximum power of – 156 PS at 3200 rpm and class leading torque of 380 NM at 2500 rpm
Extra security peace of mind for Endeavour owners o Superior breaking performance with ABS and (EBD) Electronic Brake force
Distribution o Equipped with dual stage front driver and passenger air-bags combined with
seat belt pre-tensioners and load limiters.
Go to www.media.ford.com for news releases, related materials and high-resolution photos and videoCompetitively priced at Rs. 17,88,760 (ex-showroom, Bengaluru) the Endeavour 4×2 AT is powered by a 3.0-litre, 156 PS DuraTorq TDCi (common-rail) powertrain with the Variable Geometry Turbocharger (VGT) and 5-speed automatic gearbox – with the overdrive switch on the shift lever – to deliver a highly responsive drive that complements its best-in-class torque performance at 380 NM at 2500 rpm.
Compared to other diesel automatic offerings in the 15-20 Lakh premium SUV segment, the DuraTorq engine of the new SUV delivers class-leading fuel efficiency of 10.7 kpl (ARAI).
”Like other variants in the portfolio, the 4X2 variant is robust, good looking, great to drive and versatile. We describe it as a ‘smooth operator’ SUV with the state-of-art 5-speed auto transmission technology that provides a superb and effortless driving experience whether negotiating congested city streets, cruising on the highway or exploring country hills and back roads, ” said Boneham.
While rugged on the outside, the interior of the new Endeavour includes many creature comfort features. For example, the interior design sports a classy two tone finish complemented by a spacious passenger cabin.
Inside, it also boasts ergonomically designed leather upholstered seats, a 6-CD changer music system and DVD player and an environmentally-friendly dual air conditioner with personalized air conditioning vents for the second and third rows.
Other unique touches which enhance the 4×2 AT’s aesthetic and driving appeal include illuminated scuff plates, a titanium-finished instrument panel, sports pedals and a stylish side body cladding.
The new variant also offers an array of active and passive safety features such as dual-stage front air bags for the driver and passenger. The air bags work in conjunction with three-point safety belts and pre-tensioners and load limiter features unique to Ford vehicles.
In addition, the Anti-lock Braking system (ABS) coupled with Electronic Brake Force Distribution (EBD) provides extra security peace of mind for drivers.
The Ford Endeavour 3.0- litre 4×2 Automatic (AT) is available in five colour options – Diamond White, Moondust Silver, Sea Grey, Panther Black and Morello.
Since it was launched in India in 2003, the Ford Endeavour has been a perennial favourite among Indian premium SUV buyers and is consistently ranked as the number one or two top-selling vehicle in the segment.”
2 Go to www.media.ford.com for news releases, related materials and high-resolution photos and video.
Boneham said demand for the Endeavour remains strong in India.
“Our January to August 2010 Endeavour sales numbers are up 68 percent compared to January – August 2009. In addition, the market segment for SUVs priced between Rs. 15 – 20 lakh has nearly quadrupled, year-on-year, for the same period, and offers tremendous growth opportunities.”
Since 2007, Ford Endeavour has also topped the J.D. Power Dependability Survey three times in a row.