The Ford Edge Concept recently made its European debut at Ford’s special “Go Further” event in Barcelona.
The Edge Concept was unveiled by Jim Farley, executive vice president of Ford Global Marketing, Sales and Service and Lincoln, and gives a strong indication of the technology, design and craftsmanship direction of the company’s new large SUV for Europe.
The concept also showcases potential advanced technologies, including a push-button and remote-operated parking feature customers could use from inside or outside the vehicle.
Already popular in the U.S. and other markets, the Edge will be Ford’s first large premium SUV for Europe.
“Ford’s SUV line-up represents a significant growth opportunity for Ford globally and in Europe,” Farley said. “The line-up of One Ford SUVs all share the same modern design, smart advanced technologies, and true capability seen in the Edge Concept. These attributes will help to differentiate Ford across the range of our global line-up.”
As per Ford, key attributes of the Ford Edge Concept include– a sleek, sporty appearance; capability; fuel efficiency; and technology that assists the driver.
“The all-new Ford Edge Concept gives consumers in Europe a tantalising glimpse of the upscale Ford SUV experience that’s waiting just around the corner,” said Stephen Odell, Ford executive vice president, Europe, Middle East and Africa. “We are seeing strong demand for high quality products that confer status, and give a greater sense of freedom and confidence on the road.”