Ford India has slashed the prices of their best selling EcoSport compact SUV. Stating the reason for enhancing the vehicle’s value for money proposition, the car-maker has reworked on the prices of the EcoSport across the entire model range. The price change is put into action with immediate effect, and the Ford EcoSport will be available from INR 668,800 (Ex-showroom Delhi, Petrol) and INR 728,800 (Ex-Showroom Delhi, Diesel).
Comparing the old prices with the new ones, it can be seen that the petrol versions are brought down with a price cut ranging from INR 53,700 to INR 87,400. But the diesel variants have undergone a heavy price hack – a whopping INR 1,12,300. The variant wise old prices, new prices and the difference between them are listed down.
| Variant (Petrol) | Old Prices INR | New Prices INR | Difference INR |
| 1.5L Ti-VCT Ambiente | 7,22,500 | 6,68,800 | 53,700 |
| 1.5L Ti-VCT Trend | 8,18,300 | 7,40,900 | 77,400 |
| 1.5L Ti-VCT Titanium | 9,33,900 | 8,56,500 | 77,400 |
| 1.5L Ti-VCT AT Titanium | 10,36,300 | 9,61,500 | 74,800 |
| 1.0L EcoBoost Trend+ | 8,96,300 | 8,18,900 | 77,400 |
| 1.0L EcoBoost Titanium + | 10,32,400 | 9,45,000 | 87,400 |
| Variant (Diesel) | Old Prices INR | New Prices INR | Difference INR |
| 1.5L TDCi Ambiente | 8,41,100 | 7,28,800 | 1,12,300 |
| 1.5L TDCi Trend | 9,13,200 | 8,00,900 | 1,12,300 |
| 1.5L TDCi Trend+ | 9,61,200 | 8,48,900 | 1,12,300 |
| 1.5L TDCi Titanium | 10,28,800 | 9,16,500 | 1,12,300 |
| 1.5L TDCi Titanium+ | 10,87,300 | 9,75,000 | 1,12,300 |
(All price mentioned are Ex-Showroom Delhi)
A couple of days ago Maruti Suzuki launched their Vitara Brezza and the compact SUV is here for retribution. Priced attractively and feature packed, the Vitara Brezza garnered over 2,500 bookings within a day of its launch. This newbie in town will surely create a ripple that will give the others a run for their money. Well, Ford India does emphasize on the fact that the realignment is in line with their commitment to delivering what’s best for customers and stay competitive.
Also Read: New 2016 Ford Ecosport 1.5 TDCi Diesel review : Rational Refresh
Speaking about the price cuts, Anurag Mehrotra, Executive Director Marketing, Sales and Service at Ford India said that Ford EcoSport has always been recognised for its strong value proposition and this realignment further strengthens that proposition. With enhanced competitive edge across the entire EcoSport petrol and diesel line-up, Ford is happy to extend the joy of owning India’s most loved compact SUV to many more customers and welcome them to the Ford family. Ford aims at extending its appeal across segments, including INR 6 Lakh – 8 Lakh price band which has been growing at 40% since 2013.