It is pretty much a well known fact that the Ford EcoSport will be launched in India this month. The bookings for the EcoSport were thrown open recently and the highly awaited car can be booked for a sum of INR 50000.
The Ford EcoSport for India will come with as many as three engine variants- The entry level variants will be powered by the same 1.5 litre normally aspirated petrol engine that does duty in the Fiesta. The second petrol engine variant will be powered by the much publicized Ford EcoBoost 1.0 litre turbocharged petrol engine that has power figures of a normally aspirated 1.5litres petrol engine and has won a lot of accolades for being high on both performance and efficiency. The third engine variant, and the one that has good chances of bringing the volumes, will be powered by the Fiesta’s 1.5 litre turbocharged oil burner that will take the fight straight to the high selling diesel variants of the Renault Duster.
The Ford Ecosport will be sold in four trim levels- Ambiente, Trend, Titanium and Titanium Plus. The Titanium variant will be available only with the 1 Liter EcoBoost turbocharged petrol and 1.5 Liter Ti-VCT petrol engine. The Titanium trim level brings along 6 speed PowerShift dual clutch automatic transmission for the 1.5 liter Ti-VCT petrol.
The Ford EcoSport is already on sale in many markets around the globe and is making life tough for Renault Duster and the likes. The marketing campaign for the EcoSport is already underway and the car has easily managed to stir a great response from the prospective car buyers in India.
Ford India has so far refrained from announcing the prices but the fact that the EcoSport will be exclusively manufactured in India for right-hand drive markets would mean that the heavy localization could enable the manufacturer to price the car ultra competitively. Ford India has already got their fingers burnt by initially pricing the new Fiesta sedan pretty high.
We won’t be too surprised to see the EcoSport almost flying out of dealerships and becoming one of the largest selling SUVs of India.
via CarKhabri
Ford EcoSport pics:
Spoke to a dealer in Kolkata. Said by Wednesday he’d inform me about the prices. Thats 19th June. Why Ford is being shifty is because the product (Ecosport) has been produced at the cheapest levels. They’ve had to compromise on their standards, I guess…..
Look’s like a car with small wheels still duster is the best.
Oh enough of praising something which is being kept out of the market for some definite reasons. Ford Facebook page says bookings have started but that prices shall be announced only after a couple of weeks. They are also charging an excessive Rs3000 for any cancellations for any reason. This makes it even more suspicious. If its such a great car which shall be flying off the showrooms ford wouldn’t be so jittery in launching it. From January to march to April to June and now it’s being said that deliveries shall start by September. All this makes one wonder if there is something ford is hiding.
edited— It is pretty much a well known P–
J-O-K-E
that the Ford EcoSport will be launched in India this month!!!! let’s not talk any more till it’s available for TD please!! causes nausea now!
Ahmedabad dealer is denying that bookings are open.