Adding one new customer every five minutes, Ford Figo zipped past another milestone – crossing the 300,000 sales mark in the third year of its market launch. Ford India celebrates this milestone with plans to open five new dealerships in tier III cities including Solan, Sri Ganganagar, Gaya, Anand and Sikar. Dealership facilities are also coming up in Faridabad and Kochi.
Together with its success in India, the Figo is being exported to over 37 international markets, reinforcing Ford’s commitment in making India a world-class manufacturing hub, positioning the Figo as one of the best-selling vehicles in India, and across the world.
“The Figo continues to be a game-changer for Ford in India and has helped position Ford as a significant player. We debuted in the small car segment with the Figo and continue to offer a compelling choice for customers who want a vehicle that offers a quality, safe, fuel efficient and substantial value package. Today, as we celebrate the 300,000 sales milestone, I thank our customers in India and international markets for making the Figo their product of choice and placing their confidence in the Ford brand,” said Joginder Singh, president and managing director, Ford India.
Widely acclaimed as one of the best offerings in its segment, and delivering on the promise of democratizing technology for the masses, Ford Figo is known for its best-in-class quality features and value for money proposition. The car’s popularity is strengthened by the fact that 65 percent of its owners in India are first-time car buyers. Adding to the acclaim, it has been recently rated as India’s most dependable premium compact vehicle in the latest results of the prestigious 2013 J.D. Power Asia Pacific India Vehicle Dependability Study. This is just another addition to the list of accolades that Figo has won after being listed in the prestigious Limca Book of Records 2012 as the Most Awarded Car-ever in India in its debut year.
Celebrating this milestone, Ford India plans several new dealer openings across tier II and III markets to ensure wider reach and enhance the ownership experience. The first new dealer opening is planned in Solan on August 8, followed by openings in Sri Ganganagar, Gaya, Anand and Sikar in the course of the festive month of August.
“The Ford Figo has been one of the pillars of the Ford brand in India. As we celebrate this wonderful moment with our customers, we are very excited to grow our dealer footprint in the hinterlands and open several new dealerships across the country. These additions to our dealer footprint are part of our aggressive expansion plans of reaching closer to customers in India.”
“Over 3 lakh families have made the smart choice to own the Figo, and by increasing our customer touch points, we look forward to welcoming new car buyers into the growing Ford family,” commented Singh.
Earlier this year, Ford India launched the Figo “Celebration Edition” to celebrate Figo’s third anniversary. To support the growing number of its vehicles on Indian roads, Ford India will expand its dealer network to 265 sales and service outlets in 142 cities across India. In order to reach out to its customers, Ford India plans to increase the number of its sales and service network to 500 by around mid-decade. With an emphasis on lower cost of ownership, the company has also introduced many service initiatives including Mobile Service Vans and Roadside Assistance (RSA) across growing locations.