The phrase ‘Sell like hotcakes’ fits this situation perfectly as the First Edition of the all-new Volvo XC90 was sold out in 47 hours after it was released at 3pm on Wednesday. Most of the cars were reserved within one hour from sales start. At its peak, as many as seven cars were sold every minute. Customers who have secured the First Edition models would receive deliveries in April 2015.
Speaking about such quick sell out, Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group said, “We are very pleased, but not really surprised. The huge interest in the XC90 escalated to astronomical levels after the world-première last week.”
Innovative sales launch saw the First Edition cars, which celebrate the year Volvo was founded, made available to customers online only at www.volvocars.com. The 1,927 First Edition owners will get a fully equipped car with uniquely numbered tread plates and a distinctive badge on the tailgate.
“The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the XC90 is a truly iconic car model. The First Edition will be a collector’s item in the future,” Visser added.
UK First Edition models will be powered by a high-performance diesel engine from Volvo Cars’ new four-cylinder Drive-E powertrains. The D5 twin turbo diesel engine has 225hp and is teamed with a smooth eight-speed automatic transmission.
The most comprehensive and technologically sophisticated standard safety package available in the automotive industry includes two world first safety technologies: a run-off road protection package and auto brake at intersection capability. All of Volvo Cars’ auto brake functions vehicles, covering cyclists and pedestrians in front of the car, are also standard.
The Onyx Black exterior and 8-spoke, 21-inch wheels on the Volvo XC90 are combined with an interior featuring nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut inlays.
The tablet-like touch screen in the centre is one of the most striking features in the all-new XC90. The heart of the all-new in-car control is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet-based products and services.
The Bowers & Wilkins audio system features a 1,400 watts Class D amplifier, 19 speakers and the latest sound processing software, which brings the emotional experience of a world-class live performance into the car.
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