We reported in detail when Fiat and Tata decided to split at the sales front, with Fiat moving out of Tata showrooms. We also covered the launch of Fiat Caffe in Pune. Now, here are the plans of Fiat after it has broken up with Tata-
- Launch of as many as 100 total dealerships spread across 35 cities within next 18 months
- Double its market share in the by the end of next 3 years
- Launch of a new product portfolio with global partner Chrysler
- Bring the popular JEEP brand to India
Now that Fiat has decided to launch 100 more dealerships, we wish that every one of these is as cool as the Fiat Caffes we have at Pune and New Delhi.