We’ve already reported in considerable detail about the new Fiat 500L. (CLICK HERE for Fiat 500L spy images taken in India). Now, as per the latest development regarding the 500L, Fiat has tied up with Warner Bros and the Moving Picture Company for a new Fiat 500L TVC that stars a Godzilla and the Fiat 500L.
Called “Godzilla Craves Italian,” the latest Fiat 500L TVC shows the Godzilla gobbling up many Fiat models, before he sets his sight on the new 500L. However, once he eats it, he chokes and ends up spitting the car out. Meanwhile, the voiceover says, “The four-door Fiat 500L – it’s a lot bigger than you think.”
As per Chief Marketing Officer Olivier Francois, “As one of the year’s most-anticipated films prepares to hit movie screens, we want to think big like the Fiat 500L, and what’s bigger than Godzilla. There’s no escaping that whether appetites run for a sporty Fiat 500C, the small-but-wicked Abarth or the four-door Fiat 500L, there is a Fiat for every taste.”
Other than airing this new Fiat 500 TVC on some major channels, Fiat plans to host a Godzilla Giveaway on Facebook and a “San Francisco Showdown” that will ask Fiat fans to look for Fiat logos and vehicles in a Giga Pixel picture of San Francisco. The participants stand a chance to win an all expense paid three day trip for two in this city.
What do you have to say about the latest 500L commercial? Do share your thoughts by commenting below.
Fiat is one of the best, but poor italians don't know how to sell them. Stupid commercial