Escorts launches India made Farmtrac Heritage Series tractors in Tanzania

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Escorts Limited launched its Farmtrac Heritage Series at Tanzania’s biggest agriculture show, East Africa Agri Business Exhibition 2015. Escorts’ Heritage series, after receiving good response at “Agritechnica 2013” in Hannover, Germany and “NAMPO 2014” in South Africa, is now being introduced in Tanzania. The 6075 four wheel drive (4WD) tractor was unveiled by H. E. Mohamed Gharib Bilal, Vice President, United Republic of Tanzania. The launch is followed by a road show across country from 31st January to 8th February 2015, starting from Dar-Es-Salaam and ending in Hanang.

ESCORTS IN TANZANIA TRACTOR MARKET

Speaking on the occasion, Rajesh Kumar, Vice President International Business, Escorts Agri Machinery, said, “Escorts group has more than 2000 satisfied customers in Tanzania. We take pride in having had the opportunity to bring our tractors under the KILIMO KWANZA (Agriculture First) program to accelerate Tanzania’s march toward becoming a food surplus country. Cementing further our ties with this land, I am today happy to announce the launch of our premium range of powerful yet fuel efficient Farmtrac Heritage tractors. Ergonomically engineered and custom designed for African market. Escorts’ Farmtrac Heritage 6075 tractor is ideal for Tanzania’s farmers who seek maximum productivity along with harvest benefits. We hope that our technology will help us to achieve our shared vision of a prosperous and bountiful Tanzania.”

Max Mhagama, Sales Manager, Noble Motors Limited added, “We are very happy today in bringing the Farmtrac Heritage Series of tractors to the doorsteps of Tanzania farmers. I am confident that these tractors with European style and comfort will enable our farmers to work more and earn more at ease. Noble Motors Limited has been a proud partner of Escorts Ltd., the brand synonymous with trust and reliability across countries. Together with Escorts, Noble will continue to offer technologically advanced products that bring prosperity to the Tanzanian farmers.”

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